Make it Powerful.
Xbox x WW84
I worked with with Xbox to develop and donate WONDER WOMAN 1984-themed gaming kiosks, complete with new Xbox consoles, themed controllers, HBO Max subscriptions, and a special video greeting from Gal Gadot (left), to 10 hospitals in need during the pandemic.
We also developed custom WW84-themed consoles with wrapped controllers, including consoles inspired by Wonder Woman’s golden armor, Lasso of Truth, and Barbara Minerva aka Cheetah (below).
Make it Educational.
Microsoft x WW84
In response to the pandemic, I worked with Microsoft and the Smithsonian to develop WW84-themed at-home digital lesson plans (below) and an online scavenger hunt overlay, which challenged participants to use their coding skills to unlock clues and solve the mystery of Wonder Woman’s missing sword and shield.
Players used coding to navigate, solve puzzles, and recover a missing painting in one of the first ever movie-themed Minecraft lesson plans.
Players used block-based coding to design and code their own arcade game to help Wonder Woman save the day.
Students could make and code their own gauntlets that light up and activate with the iconic arm cross.
Students decoded a secret message using Python programming language to find the hidden clue.
Which WONDER WOMAN 1984 character are you most like? Participants used Python to build a quiz to share with friends.
WW84 | Burger King - TV Spot
Make it Playful.
Burger King x WW84
My work on the partnership with Burger King included a global kid's meal program with six WONDER WOMAN 1984 premiums, in store signage across their global locations, and a TV spot (left) in select markets.
Make it Timely.
Hamilton x Tenet
Over the start of the pandemic, I worked with Hamilton to create a global campaign based on the placement of their custom watch in TENET. The partnership included an original TV spot, behind-the-scenes content piece, digital support, and POS materials in markets that were open during the pandemic.
As part of the campaign, Hamilton designed and made available for purchase 1,776 (888 of each) limited edition KHAKI BeLOWZERO red and blue watches inspired by the film.
Hamilton also worked with Google Maps to develop a digital scavenger hunt tied to locations from the film.
Tenet | Hamilton - TV Spot
Tenet | Hamilton - Content Piece
Make it Fantabulous.
Burger King x Birds of Prey and the Fantabulous Emancipation of One Harley Quinn
I worked with Burger King to rebrand their NYC (Times Square) location as Harley’s very own “Burger Quinn,” complete with tagged street marquee, windows, menu boards, tables, walls, and bathrooms, as well as Whopper packaging and limited-edition pink crowns.
We also created a special (anti-)Valentine’s Day offer, where select Burger King locations asked guests to bring a photo of their “ex flame” in exchange for a complimentary Whopper.
The LEGO Movie 2 | Chevy - TV Spot
Make it Awesome.
Chevy x LEGO Movie 2
Chevy’s custom animated spot (left) dropped viewers into the middle of a chase scene from the movie, expanding on an existing sequence from the film by inserting a LEGO version of the Chevy Silverado.
I also worked Chevy and the LEGO Model Shop to construct a life-size LEGO brick version of the Chevy Silverado (below), which was unveiled at the 2020 Detroit Auto Show (NAIAS).
Partnerships for THE LEGO MOVIE 2 received Silver Clio and Silver Clio Entertainment awards in 2019.
Shazam! | Xbox - Content Piece
Make it Entertaining.
Xbox x Shazam!
In partnership with Xbox, we produced multiple content pieces (left) featuring Zachary Levi as he attempted to overcome challenges in some of the top video games in Xbox’s catalog. Each challenge included a thematic overlay tied to Shazam’s powers of flight, speed, courage and power.
I also worked closely with Xbox to develop limited edition wrapped (below left) and deluxe (below right) Xbox One X consoles for press, influencer unboxings, gifting, and contest prizing.
Make it Electric.
Burger King x Pokémon Detective Pikachu
My work on the Burger King campaign consisted of a kid's meal program with six premiums, a TV spot (right), and in-store signage across their 13,000+ global locations.
Pokémon Detective Pikachu | Burger King - TV Spot
Make it Epic.
HTC Vive x Ready Player One
I lead the charge with HTC Vive to develop film-themed virtual reality gaming experiences and host VR demos at various marketing activations, participating VR arcades, Microsoft retail stores, and IMAX VR centers. I also worked with internal teams to craft the READY PLAYER ONE Experience pop up at SXSW, which included an entire floor dedicated to VR demos for attendees. Additionally, we created a behind-the-scenes content piece (below left) that explained how cast and crew utilized virtual reality during the filming of Ready Player One.
Ready Player One | HTC Vive - Content Piece
Ready Player One Experience with HTC Vive at SXSW
Make it Informative.
Ad Council x Teen Titans GO! To the Movies
I worked with Ad Council to create a co-branded PSA campaign with the National Highway Traffic Safety Administration (NHTSA), promoting awareness for kid's passenger safety and encouraging parents to ensure their child is in the right car seat for their age and size.
Teen Titans GO! to the Movies | Ad Council - TV Spot
Fantastic Beasts: The Crimes of Grindelwald | AT&T - Flagship Stores
Make it Collaborative.
AT&T x Fantastic Beasts: The Crimes of Grindelwald
Marking the first cross-company initiative following AT&T’s purchase of WB, I collaborated with the AT&T retail team to develop a nationwide campaign consisting of take-overs at their 5,000+ retail and flagship stores, which featured themed window takeovers, interactive displays, film trivia, costume and prop displays, merchandise, and more.
Make it Funny.
Chevy x LEGO Batman Movie
The partnership with Chevy included a custom animated version of their “Real People, Not Actors” TV campaign featuring LEGO Batman and the Batmobile. For the first time ever, Chevy also rebranded the Chevrolet.com landing page, highlighting the LEGO Batmobile as if it were a real vehicle available for purchase.
In conjunction with LEGO, I also worked with Chevy to construct a life-sized LEGO brick version of the Batmobile from the film, which they unveiled at the 2017 Detroit Auto Show and later displayed at the world premiere.
The LEGO Batman Movie | Chevy - TV Spot
Make it Blend.
Johnnie Walker x Blade Runner 2049
Based on the brand’s placement in the film, I worked with Diageo to craft a promotional campaign that included a limited edition BLADE RUNNER 2049-themed “Director’s Cut” whiskey blend created in collaboration with Director Denis Villenueve. I also worked with internal teams to develop the highly successful BLADE RUNNER 2049 Experience at San Diego Comic-Con 2017, which was sponsored by Johnnie Walker.
The BLADE RUNNER 2049 Experience at San Diego Comic-Con received a Gold Clio Entertainment award in 2017.
Blade Runner 2049 | Johnnie Walker - Content Piece
Blade Runner 2049 Experience at SDCC sponsored by Johnnie Walker
We produced various content pieces including custom cocktail videos (which we shot at the Blade Runner 2049 Experience) for worldwide distribution and social sharing, and offered full size product and/or sampling and themed cocktail recipes for various screenings and publicity events.
Make it Adventurous.
McDonald’s x LEGO Ninjago Movie
My work with McDonald’s consisted of eight film-themed premiums, which where included in their multi-market campaign featuring a TV spot, digital support, and in-store signage.
How to Be Single | American Heart Association - PSA
Make it Count.
American Heart Association x How to Be Single
American Heart Association and Ad Council joined forces with HOW TO BE SINGLE to raise awareness of heart disease and stroke. My work on this campaign consisted of a custom line of Go Red T-shirts for purchase and a PSA with talent for National Wear Red Day.
Make it Custom.
The artwork below represents a cross section of some of the custom programs I managed on the Marvel Custom Solutions team, including comic books (print and digital), art prints, magazine art, print ads, video game art, trading cards, and an interactive comic book app.
Make it Marvel.
During my tenure at Marvel, it was my pleasure to serve in the role of Assistant Editor on six What If? comic books published and sold around the world. Each comic featured alternate reality stories inspired by familiar Marvel comic events, including Secret Invasion, Planet Hulk, House of M, Siege, and more—as well as a short story by comic book legend Stan Lee.