Make it...
About Me
By day, I’m a mild mannered marketing professional responsible for day-to-day management of 160+ domestic, international and global third-party promotional campaigns totaling over $150MM in media value. Not all at once mind you, this breadth of experience comes from working across 40 films during my tenure at Warner Bros., including Space Jam: A New Legacy, In The Heights, Godzilla vs Kong, Wonder Woman 1984, Tenet, IT Chapter Two, Shazam!, Pokemon Detective Pikachu, Aquaman, Ready Player One, and The LEGO Batman Movie. Partners of note include Chevy, McDonald's, Burger King, Johnnie Walker, Microsoft, Xbox, HTC Vive, Ad Council, AT&T, and Hamilton Watch.
By nights and weekends, my interests include spending time with my husband, reading comic books, watching TV and/or movies, playing video games, and just about most forms of pop fandom.
Please see more in my LinkedIn profile or by scrolling below.
Manager, Worldwide Partnerships & Alliances
Warner Bros. Pictures | Burbank, CA | January 2015 - Current
Leads day-to-day execution of domestic, global, and international promotional marketing campaigns for approximately 4-6 theatrical and/or HBO Max feature length films per year.
Oversees concepting, development and production of co-promotional ATL and BTL marketing materials, including TV spots, digital content, experiential activations, packaging, in-store collateral, and premiums. Reviews and routes partner creative to filmmakers, internal stakeholders, production partners, etc. as needed.
Manages contract negotiation and execution on assigned programs.
Oversees development and maintenance of promotional assets such as theatrical style guides and legal/clearance requirements across all films.
Acquires and disseminates approved assets to third-party promotional partners for use in execution (trailers, one sheets/stills, synopses, etc.), which may include confidential, unreleased and watermarked marketing materials.
Coordinates with internal Warner Bros. (Publicity, Digital, Field, Exhibitor, Multicultural, Consumer Products, etc.) and WarnerMedia (Ad Sales, HBO Max) groups to enhance overall marketing efforts and leverage partnerships across divisions.
Manages marketing budgets for assigned films and partners.
Oversees account executive(s), interns and temporary hires in their daily roles.
Helps to develop wrap reports and memo upon film releases for distribution to senior management and filmmakers.
Works with VPs to identify areas in which department's effectiveness can be increased and implement long-term solutions.
Develops pitch materials such as case studies, wrap reports and sizzle reels, identifies new potential partners through research, industry events, product placement and competitive monitoring, and works with pitch team for partner outreach, brainstorming and negotiation. Previously developed film and/or brand-specific pitch decks in dual role on both pitch and execution teams.
Manager, Promotions & Business Development
Marvel Studios | Burbank, CA | August 2012 - January 2015
Managed third party promotions and custom solutions pitch activity for Marvel’s Iron Man 3, Thor: The Dark World, Captain America: The Winter Soldier, Guardians of the Galaxy, Avengers: Age of Ultron, Ant-Man, and Marvel / Netflix properties.
Created all pitch materials such as in-person presentations, brand decks, franchise decks, franchise one-sheets, consumer research, program one-sheets, and case studies.
Obtained and analyzed relevant consumer data and media spend to aid in pitch materials and deal structuring.
Brainstormed compelling and fully integrated promotional and custom campaigns for a diverse group of partners and clientele.
Developed, tracked and distributed sales tools and brand information, achievements, and initiatives to Marvel Promotions, Custom Solutions, Publishing Ad Sales & affiliated international Disney Promotions teams.
Managed ad hoc sales tools info requests, including provision of strategically selected existing sales presentations, postmortem presentations, case studies, and competitive research.
Liaised with Digital, Publishing, Studio Marketing, Interactive Media, Events, Home Video, Games (etc.) business units to structure promotional and custom programs for theatrical partners and Marvel Custom Solutions clients.
Structured and updated Theatrical Promotions and Custom Solutions AdStream databases for distribution of sales materials and information to domestic and international sales teams.
Worked with vendors to develop theatrical prize packages for international promotions.
Business Development Project Coordinator
Marvel Entertainment | New York, NY | March 2010 - August 2012
Managed fulfillment of all custom content and programs for the Marvel Custom Solutions Group, such as print and digital custom comics, animated comics, original video content, interactive comics, workshops, posters, and landing pages.
Developed timelines for campaign milestones and managed scheduling, approvals, budgetary considerations, and resources for multiple print and digital custom programs.
Acted as liaison between client/partner and Marvel Custom Solutions, Editorial, Promotions, Legal, Marketing, Studios, Digital, and Print Production departments.
Clients and partners of note included ABC, Activision, Acura, Audi, Benefit Cosmetics, Burger King, Dr Pepper, ESPN, Farmers Insurance, Harley-Davidson, Hasbro, Hershey's, Kellogg's, LEGO, LG, McDonald's, Rockstar Games, Siemens, Sony,Taco Bell, Toyota, Visa, Williams-Sonoma, and Wyndham Hotels & Resorts.
Distributed creative assets, communicated and tracked approvals, and logged all information associated with project fulfillment.
Created and maintained massive Marvel IP image-based file share database for company wide use.
Operations Trafficking Assistant, Editorial Operations
Marvel Entertainment | New York, NY | October 2008 - March 2010
Assisted with weekly schedule tracking for Director of Edit-Ops & Traffic Manager, including weekly print production schedules and talent scheduling and forecasting reports.
Organized & processed returns of original artwork for over one hundred freelance artists.
Assistant Editor - Edited seven standalone direct market comic book titles.
Collected data from various sources to input and amalgamate for actionable optics analysis.
Aided with communicating policy/procedural changes to the Operations & Logistics group and to other departments on a need-to-know basis.
Participated in and notated weekly Printer Conference Call and other Edit-Ops Meetings.
Managed, maintained and updated special projects for Edit-Ops, including Trademarks (in conjunction with company Legal), writing & art submissions (with company Talent Management), and Editorial-Operations Handbook.
Followed through on all procedural applications for new Editorial programs, network access and paperwork for new Editorial hires (network applications, VPN, etc.) to IT specifications.
Served as liaison between company HR and all Editorial interns.